Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON BostonWorks, the online and print employment and recruitment service of The Boston Globe, said it has signed a sponsorship agreement with the Boston Red Sox through the 2005 baseball season.
As a result, BostonWorks will be the only employment vendor with ad signage inside Fenway Park. Terms were not disclosed.
In addition to the signage, the Red Sox will grant BostonWorks a license to use the club name and logo in its advertising and promotions, handled mainly by Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in