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DETROIT-Red Roof Inns has taken preliminary steps toward launching a formal review of its $10 million account, which has been with W.B. Doner & Co., Southfield, Mich., for 10 years.
The economy hotel chain has contacted consultants to conduct a review, sources said. Red Roof Inn officials also have had informal discussions with at least one agency about its capabilities, sources said.
Stephen Parker, who joined Red Roof as senior vice president of sales and marketing in May, did not deny having discussions with consultants about conducting a review.
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