Red Rocket Touts Orlando Harley-Davidson

ATLANTA Red Rocket said it has recently launched a corporate image awareness campaign for Orlando Harley-Davidson.

According to Tom McCarthy, co-founder of the Orlando, Fla., agency, the new campaign includes three television spots, print advertisements and rack cards that have been distributed to local hotels. The print work emphasizes the variety of clothing, gifts, collectibles and motorcycle sales and rentals available at the dealership, said McCarthy. The ads are running in current issues of Where and Travel Host magazines.

“The dealership’s goal is to reach out to the Central Florida market and communicate to first-time buyers and enthusiasts the compelling reasons to purchase a motorcycle from Orlando Harley,” said McCarthy.

Television spots co-produced by Red Rocket, Ben Van Hook and Michael Cronin of 321 Studios, feature testimonials from actual customers. The ads launched earlier this month on local ABC and NBC affiliates, as well as cable TV venues such as the Speed Channel, Discovery and ESPN, the shop said.

Campaign spending was not disclosed.