James Fox has joined the Red Peak Group as chief strategic officer. Based in New York, Fox will lead strategic planning across the company’s client roster. Most recently, Fox was evp, planning director for BBDO New York, where he oversaw the AT&T assignment. In addition to leading a total brand overhaul of AT&T’s wired and wireless businesses, he was responsible for a team of five planners and 22 researchers. Prior to BBDO, Fox served as chief strategic officer and partner at Taxi — earlier, he worked at Fallon and Bartle Bogle Hegarty.
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