RED-MEAT CHIC

Steakhouses may have the reputation of existing solely for business lunches and family dinners, but since opening in New York in 1996, Angelo and Maxie’s Steakhouse has worked to change that. It offers nontraditional options, such as vegetarian fare and white-chocolate martinis.

Now, with six restaurants opening this year in the U.S., the restaurant is breaking a national print effort in local markets as sites open, targeting 24- to 35-year-olds.

The two ads, from Pittsburgh-based Elias/Savion Advertising, feature sultry models—a blonde and a brunette—wearing sunglasses with cows reflected in the lenses.