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To underscore the importance of cause marketing, Adweek has launched Brand Save, our first endeavor dedicated to the common good. Part of the Brand Genius franchise, Brand Save will highlight one cause-related effort in a yearlong program designed to find innovative ways for the cause and the brands Adweek covers to create meaningful, systemic and financial progress toward the good business of doing good. Adweek will do its share as well, devoting a portion of the earned media associated with Brand Genius to support Brand Save.
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