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Red Lobster has launched a review of its creative business, which Grey has handled since 2010.
The restaurant chain's media spending exceeded $156 million last year, down slightly from about $160 million in 2012 according to Kantar Media.
Red Lobster owner Darden Restaurants, under scrutiny by activist shareholders, has said it is considering a spinoff or sale of the struggling seafood chain. A rep at Red Lobster confirmed the creative review and explained: "The search is happening because of Red Lobster’s upcoming separation from Darden."
Last month as the Orlando company reported third quarter earnings, it said same-restaurant sales at Red Lobster declined 8.8
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