Red Light for Automaker Search

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Agencies, stop your engines. A letter from the procurement department at Mitsubishi Motor Sales of America that appeared to indicate the car maker’s $200 million media-buying business was about to go into review is a dead end. The self-described “love” the client has for its agency, Deutsch/LA, continues unabated, and nothing is in review.

A flurry of excited rumors, at media shops and media departments here and on the East Coast, that the business might be up for grabs has circulated faster than a tricked-out Spyder on a straight stretch of empty highway.

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