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Ad-Driven Online Gaming Site Planning a $15 Mil. Ad Campaign
SAN FRANCISCO–LuckySurf.com, a site that allows netizens to compete for $1 million online, has tapped Red Ball Tiger to create its first national advertising campaign. Billings are estimated at $15 million.
The San Francisco agency was selected after an informal review that included several undisclosed shops in the city.
“Red Ball Tiger offered a unique point of view on how dot.coms should build their brands,” said Fran Garcia, LuckySurf’s vice president of marketing.
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