Recession Dampens Green Enthusiasm

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Is the recession taking a bite out of environmentalists’ unwavering passion to buy green? GfK Roper’s latest green study suggests so.

In a survey of more than 2,000 U.S. adults (ages 18 and older), the market research firm found that consumer concern for the environment over the economy fell from 69 percent in 2007 to 55 percent in 2008. The decline represents a shift from “broad-based green thinking to more practical green action.”

In tough economic times, the environmental topics of priority for consumers were not so much “destruction of rainforests,” “water pollution” or “outdoor air pollution from factories,” but a renewed emphasis on “fuel and energy shortages,” and the “depletion of non-renewable resources such as coal, gas and oil to create electric energy.”

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