Realtors Boost Media Budget

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RM&D Sees Extra $15 Mil. for Network TV, Cable, Radio Buys
ATLANTA–Reacting to Internet-driven assaults on members’ business, the National Association of Realtors has added $15 million to its $33 million campaign to educate consumers about the value brokers bring to real estate transactions.
“We’re not so concerned about [bypassing the realtor],” said NAR vice president Stephen Cook. “Our concern is the misperceptions these sites create by suggesting that a complex financial transaction like buying or selling a home can be handled by a non-professional.”
Townsend & O’Leary in Irvine, Calif.,





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