Reality Sets In For Flagging Fox Network

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It’s a TV milestone media buyers really didn’t want to see. During the critical November sweeps ratings period, Fox will air 10 reality series and nine scripted shows in prime time—the first time in modern TV history that a broadcast network has scheduled more reality than scripted programs during the regular season. Media buyers are not happy.

Several media buyers panned the strategy—including one who cried, “Egads!” when told of the lineup, noting Fox is taking “a big risk.”

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