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They didn’t think they’d love it, but they did. That’s what drives Cooper HMS Partners’ new reality-based advertising campaign for Carnival Cruise Lines.
The Coral Gables, Fla., shop has launched a series of television ads that detail highlights— food, sports, romance—of the cruise experience.
Created by Ric Cooper, chief executive officer and copywriter, and Troy Hayes, executive creative director, the 30-second television commercials will air through 2001 on network shows such as Who Wants to Be a Millionaire, Titans and Judging Amy.
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