A Real Second Lifer

Hanging out in virtual worlds is a strange pastime for someone who still clips out newspaper articles. I’m just old enough to regard print as the all-powerful medium, and just young enough to be beguiled by three-dimensional online avatars who teleport to exotic locations at the click of a button.

That’s where Wendy Maslow comes in. By day, I’m a senior writer at Adweek. But by night, I am this avatar babe with a flower in her hair who stumbles her way through a brave new world called Second Life.

Just last week, Maslow experienced real-life humiliation by getting shut out of a virtual fashion show put on by NBC Universal’s iVillage, as part of a marketing effort called “Girls Night Out.”