Real Life, Animated

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Drawing on The Wind in the Willows children’s cartoon for inspiration, Deutsch has created a Snapple campaign with a twist on the show’s utopian world that showed kids how to get along in life.

On June 18, the New York-based agency will bow four 30-second spots exclusively on MTV for Snapple’s newly repackaged Elements line of juices, which come in 10 flavors: Velocity, Volcano, Voltage, Spark, Fire, Meteor, Rain, Sun, Diet Air and Diet Sky.

The animated work features four ne’er-do-wells who move from the “woodlands” to share a run-down apartment in the big city.



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