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Mills Corp., which develops and manages retail and entertainment properties, will focus on New York shops with proven integrated marketing abilities in its search for a new ad agency, according to the client’s top marketing executive.
Mills split with Doner, Southfield, Mich., last week after putting its estimated $4 million account into review. Doner CEO Alan Kalter said the shop had strategic and financial differences with the Arlington, Va.-based client.
Lee Volk, client svp of marketing, said Mills let Doner go because the company’s needs had changed due to growth.
Volk said Mills seeks an agency that will “not only help us with the creative but the strategic approach, how we position our properties in the marketplace.”
The review, which includes creative and media, is being handled by consultant Lee Rafkin of Rafkin & Co.
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