A Real Character

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At first blush, he doesn’t look like a pitchman for Kikkoman teriyaki or soy sauce. With a tacky jacket and shiny yellow hairdo, he might seem more at home selling used cars than marinating chicken parts for millions of TV viewers.
But the mild-mannered little clay character (shown here) is “Kikko-Man,” and as of last week he is appearing in a series of cable TV spots produced by Foote, Cone & Belding, San Francisco. His mission: to show “uninvolved cooks” how easy it is to cook with Kikkoman sauces.

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