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Born in Yokohama, Japan, in military housing that once served as a brothel, Steve Baer has crisscrossed the world. By the time he turned 18, he had been “involuntarily moved 22 times,” according to his résumé. “It made me resilient, curious and never too quick to unpack a suitcase,” he says.

Baer has put his packing skills to use in his ad career, too. He started in Detroit in 1978 at DMB&B and did two four-year stints at Hal Riney & Partners in San Francisco.

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