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Man Of the People
Radio personality Tom Joyner’s intensely loyal, growing audience has made him a hit with advertisers.
By Katy Bachman

O’Donnell’s Not Rosy on Rosie
Says magazine has become ‘boring’, but she has confidence in new editor

Network TV
CBS Repeats Hold Steady
Solid summer ratings help promote fall lineup

The Marketplace
Suddenly, Kids Starts to Move
CPMs are up 2-4%, but revenue is flat with ’01

Network TV
Will Rerun Turn Into L.A. Law?
NBC summer show could face legal challenges

Market Indicators

National TV: SLOW
Traditional summer advertisers have been joined in 3rd quarter by pharmaceuticals, packaged goods and retail.





















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