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Those Were The Days
by Alan James Frutkin
The broadcast networks used to have big hits on Saturday nights.
Why doesn’t that happen anymore?

Will Nets Win on Big Upfront?
Dash to record $8.2 billion has left limited inventory for scatter sales

The Marketplace
Second Upfront Wave Building
Syndication seen at $2 bil, cable may reach $4.4 bil

Local TV
Meredith Sees Improvement
O’Brien: Group’s stations are boosting shares

Magazines
Teen Vogue to Go to the Prom
Conde Nast to launch bimonthly in early ’03

Market Indicators

National TV: Calm
With a record of nearly $8.3 billion committed for next season in the broadcast upfront, buyers are now turning their attention to cable and syndication buys.

Net Cable: Heating
Upfront buying will start in earnest this week. Total dollar volume is expected to be up around 10 percent over last year. CPM changes range widely among networks, from double-digit declines to single-digit gains.

Spot TV: Active
Local stations are expecting some trickle-down from the strong broadcast upfront. Automotive, retail and political business is putting pressure on stations’ inventory.

Radio: Tightening
Demand is strong from auto, fast food, beverages and entertainment. East Coast and Texas are very tight. Network radio is near sell-out conditions through July.

Magazines: Holding
Many publishers report that advertisers are remaining cautious with their budgets as they wait for the economy to stabilize.