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Making Its Mark: High-definition television
By John Consoli
High-definition television dominated the National Association of Broadcasters’ convention floor last week. With HDTV sets becoming more affordable, station groups are investing more heavily in digital technology
Network TV
UPN Sets Four Pilots for Fall Hour long shows to build on Buffy, Enterprise
Cable TV
E! Gives Itself Makeover
Adds Hollywood-themed shows to bump ratings
The Internet
Will Radio Vet Revive AOL?
De Castro plans to add services and lure ads
Discovery’s Demos Drop
Upscale viewers are down sharply as sibling nets weaken flagship page 6
Market Indicators
National TV: Quiet
With second quarter just about sold out, buyers are busy meeting with clients to finalize upfront budgets and talking with network sales executives in pre-upfront posturing.
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