Belo CEO Robert Decherd is breaking down the walls between his once-competitive media properties in a push for greater market share
TV Nets/Affils Battle Builds
CBS’ loss of powerful Fla. outlet is latest fallout in fraying relationship
Powell Pushes Digital Agenda
FCC chief wants DTV content ready by Jan. 1
Fox’s NASCAR Burns Rubber
Net says new sponsors push sellout rate to 90%
Dennis Toughs Up Rate Card
New CFO Lagana is
signing off on ad deals
National TV: Filling
Second-quarter scatter is just about sold out, and deals for third-quarter inventory are coming in. Traditionally heavy summer spenders-soft drinks, movies, fast food and travel-are leading the way.
Net Cable: Steady
Scatter activity continues to be stable in second quarter, with a few deals being booked into June. CPMs are flat. Autos, movies and beverage categories are solid spenders.
Spot TV: Healthy
Inventory at stations in the top 25 markets has tightened considerably, led by automotive. Stations report that orders are increasingly coming in at the very last minute. Political bucks start to roll in.
Most advertisers are still waiting to place buys until days before air dates. Inventory is moving for April and for May, traditionally radio’s biggest month. Auto, retail and telecom categories active.
The recent squabble over prescription drug advertising on network TV could divert more pharmaceutical spending into men’s and women’s health and fitness titles.
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