HAL RINEY RETURNS
Agency Vet to Defend Saturn Account
The man who created “It’s morning again in America” returns to help Publicis & Hal Riney pitch Saturn’s Ion against D’Arcy Masius Benton & Bowles, Goodby, Silverstein & Partners, McCann-Erickson and Wieden + Kennedy. It’s Riney’s first hands-on involvement in years.
MIXED SMOKE SIGNALS
Phoenix shop E.B. Lane labored through two reviews to win Arizona’s $7-10 million anti-smoking account. But now the state’s budget woes are
keeping the agency on the sideline. Arizona Gov. Jane Hull believes the money would be better spent on patient care.
LET IT SHINE
Patriotism and flashlights join forces in Ogilvy & Mather’s latest effort for Mag-Lite illumination products. The shop, which won the $8-10 million account earlier this year, is aiming to help Mag-Lite expand beyond its traditional audience of police, fire and other emergency personnel.
Lee Kovel and John Fuller of Kovel/Fuller in Los Angeles have landed another assignment from Vivendi Universal Games: Partner Publishing Group.
The victory comes just months after the shop snagged the Universal Interactive video-game account.
Blue Shield of California wants to put a fresh face on its brand advertising. Twelve shops, including incumbent McCann-Erickson, received RFPs for the $4-6 million account.
Mediaweek honors standouts in the media business, from broadcast to print to planning. Bob Frank of SFM Media wins
the President’s Award for a career spent pioneering the
full-service media independent. And Media Executive of
the Year goes to Rich Hamilton, CEO of Zenith, which won 10 of 12 accounts in the last 18 months.
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HAL RINEY RETURNS