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What a Wants
By Becky Ebenkamp
They spend $150 billion annually on everything from snacks to credit cards.
Ten things you need to know to reach Generation Y.

Exclusives

Coming Full Circle
Daimler-Chrysler’s brand management overhaul is aimed at bringing focus
to product development, design and pricing for Jeep, Dodge and Chrysler.

Chips ‘n Dips
A new sponsorship between Frito-Lay and Six Flags will splash the snack
maker’s top brands on theme park rides, TV screens and, of course, concession stands.

Over Ice, On The Links
Jack Daniel’s Original Hard Cola says ‘Come as you are’ in a $40M campaign that tilts away from rivals’ ultra-hip bar calls, while Mount Gay rum swings for golf fans.

‘Not

















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