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Encounters
Wrigley’s and Unilever get fresh with new products
Wrigley’s Flash Strips extends its Eclipse gum into the breath strip market enters the teeth-whitening category with Mentadent.
Exclusives
Cola’s new bottle cry
As Coke, Pepsi and Dr Pepper plan ad strategy for their flavored line extensions, bottlers, analysts and retailers brace for consumer reaction in what has become a crowded and confusing category.
When Shortstops Pitch
Derek Jeter and Nomar Garciaparra follow up last year’s successful outing for FleetBoston Financial in a campaign that again uses humor to advance online banking.
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