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All Wired Up
By Kenneth Hein
Samsung Electronics will significantly boost its budget and place all of its products-from camcorders to vacuum cleaners-under one massive “DigitAll” umbrella next month with a $70 million-plus campaign designed to steal share from rivals Sony, Panasonic and Hitachi.
–HPLUSH Breaking Apart: Sports marketers reshuffle as old models crumble.
Exclusives
Big Mac Attack
McDonald’s execs square off with
disgruntled franchisees and promise more consistent messaging, simplified menus and multi-shop stores even as the search for a CMO continues.
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