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Volvo Asks the Questions
Volvo will accelerate spending behind a new campaign for its S60 sedan that will eschew a tagline in favor of posing Zen-like questions to consumers and will serve as its overall branding platform this year.
EXCLUSIVES
Back in the High life
Miller may finally have its act together, while Anheuser-Busch isn’t messing with its winning marketing formula, say wholesalers who attended meetings conducted by both.
Sole Brothers
K-Swiss laces up for a $15-18M global campaign with a ‘Street Rhapsody’ theme while Fila and Ferrari join forces for a new line of footwear.
Fore!
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