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Nascar Comes Home
By Hilary Cassidy
Nascar is armed for 2002 with a $30 million ad effort and a study showing how a network TV deal, extra marketing and, ironically, the loss of one of its top stars, will expand its fan base.

Exclusives

Livin’ La Vida Boca
Kraft’s Boca Burgers breaks into the self-rising crust frozen pizza category and targets mainstream consumers with meatless pizza in an effort to mirror the success of DiGiorno.

Lion Around
Tropicana and Disney have signed a multi-year deal under which the orange king becomes exclusive sponsor of The Lion King’s national tour.

Attention Kmart Stoppers
Chap. 11 notwithstanding, Kmart pushes on with new creative from Spike Lee, a new tag and a shopping list of fix-it advice from industry experts.

Grin and Beer It
Major marketing and sponsorship changes may be brewing at the NFL as teams lobby to take back beer category rights when national deals with Miller and Anheuser-Busch expire.

Plus
-Coldwell Banker banks on humor in national TV spots.
-S.C. Johnson aims to clean up with several line extensions
-Scholastic’s Clifford digs Hormel, Brach’s.
-Reebok, Nike marketers remix music and merchandise.
-See ‘Dateline: Super Show,’
-Snapple puts energy into Mistic RE drink.
-Actress Amanda Bynes stars in 15th anniversary bash for Limited Too.