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Heinz Spices Up The Barbecue
By Sonia Reyes
Heinz is following its EZ Squirt kid-friendly ketchup success with a hot and zesty 3-SKU line called Kick’rs that targets adults who want more taste from their condiments.

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Fit to be tied
The White House Office of National Drug Control Policy mulls Super Bowl placement for a TV spot linking drug use to terrorism.

Double Dribble
Kobe Bryant surfaces in an NBA All-Star Game-related campaign from Sprite and in a separate $20M pitch for Spalding’s self-inflating Infusion basketball technology extension.

Kiss











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