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It’s not uncommon for agency personnel to do field research when preparing a campaign. Sending staffers underwater, however, is a bit out of the ordinary. While fashioning their first work for SwimEx aquatic systems, executives from Read Tatulli & Purdy of Providence, R.I., got more than their feet wet as they tried out the client’s therapeutic pools.
The mission: create ads that reposition the Warren, R.I.-based client as a maker of products that set industry standards.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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