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After a lengthy lull in new-account activity, RDW Group has begun bouncing back.
In recent weeks, the Providence, R.I., shop has added some half-dozen pieces of business worth more than $7 million combined, according to agency president Mike Doyle.
Most significant is RDW’s addition two weeks ago of the $1-3 million Fallon Healthcare business, long the creative calling card of Boston’s Christopher Thomas, which had held it since 1989.
“It’s a perfect account for this agency,” Doyle said, citing RDW’s previous work for healthcare clients as playing a role in RDW winning the Worcester, Mass.,
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