RDW Scores in Finance, Education, Technology

BOSTON RDW Group said it has added several assignments in recent weeks amounting to at least $1 million in total combined billings, spurring a steady pace of new hires at the independent agency in Providence, R.I.

Chelsea Groton Bank in Groton, Conn., hired RDW to redesign its Web site, integrating online banking functions with an enhanced site architecture. RDW will perform similar tasks for FlexCon, a Spencer, Mass.-based manufacturer of pressure-sensitive films and related industrial materials, and Fitchburg State College in Fitchburg, Mass.

RDW has also been tapped by technical college WPI in Worcester, Mass., and Anna Maria College in Paxton, Mass., for marketing campaigns to tout the schools’ graduate studies programs. Efforts will include a mix of print, outdoor, radio, direct marketing and public relations.

The new clients have driven hiring at the shop, which says it has added nine staffers to help handle the workload. That represents an overall staffing increase of about 8 percent.

—Adweek staff report