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Fitness equipment maker Cybex International has assigned its estimated $3 million ad account to RDW Group in Providence, R.I., after a review of undisclosed shops.
The business had been handled for the past two years by The Integer Group in Lakewood, Colo.
Part of RDW’s appeal was its proximity to the Medway, Mass., client, said Cybex’s senior director of marketing Richard O’Reagan. “We wanted someone located within a reasonable drive of our headquarters,” O’Reagan said, adding that RDW also had the best mix of capabilities.
The agency next year will create both trade and consumer print campaigns, O’Reagan said.
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