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New England Coffee Co., the maker of Winslow’s Gourmet Coffee, last week selected RDW Group to handle its $2 million account after a review.
The business was previously handled by The Hayes Group in Williston, Vt., which defended the account, according to David Vittorio, marketing manager of New England Coffee. Vittorio would not disclose the other contenders, saying only that four agencies were considered.
“We selected RDW because of its integrated approach to communications,” said Jim Kaloyandides, president of New England Coffee, in a statement provided by the agency.
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