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BOSTON After 15 years on the West Coast agency scene, Marla Pinto said she plans to apply the integrated approach of large-agency media departments in her new job as media director of RDW Group.
Pinto, 38, succeeds Steve Hall, who left the 75-person independent Providence, R.I.-based shop in late February. Pinto had been group media director at Havas-owned Arnold’s San Francisco office before it shut down in June 2002.
“We’ve struggled to have the right person in that [media director] job.
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