RDW Group Appoints Media Chief

BOSTON After 15 years on the West Coast agency scene, Marla Pinto said she plans to apply the integrated approach of large-agency media departments in her new job as media director of RDW Group.

Pinto, 38, succeeds Steve Hall, who left the 75-person independent Providence, R.I.-based shop in late February. Pinto had been group media director at Havas-owned Arnold’s San Francisco office before it shut down in June 2002.

“We’ve struggled to have the right person in that [media director] job. It’s been the hardest job to fill at this agency,” said RDW president Mike Doyle. “We wanted a visionary, we believe we have found that [in Pinto]. We don’t want media to simply be a stepchild.”

Prior to working at Arnold and its precursor in San Francisco, Ingalls Moranville, Pinto served at crosstown shop Davis Ball & Colombatto, where she began her career as a creative coordinator.

“Boston and Providence aren’t that much different from San Francisco,” plus she was born and raised in Michigan, so “the tranisition [from the West Coast] is going well.”

At RDW, she heads a five-person department, in which the largest media accounts are Blue Cross & Blue Shield of R.I., Harbor One Bank, New England Gas and Ross-Simons.