RDW Group Acquires iFactory

BOSTON In an effort to solidify its standing as one of the region’s largest independent agencies and build its interactive capabilities, RDW Group said it has acquired 30-person iFactory.

Boston-based iFactory will retain its name and be merged with RDW’s existing 12-person interactive unit, which is also located in Boston. Alen Yen, iFactory president and creative director, continues as chief creative of the combined entity, while RDW Group interactive director Dennis Franczak helms account service and business development. Terms of the deal were not disclosed.

Formed 12 years ago, iFactory specializes in educational projects and works with clients such as Harvard, the Massachusetts Institute of Technology and Yale, as well as the Boston Private Bank. RDW’s key interactive clients are Boston Retail, Omgeo and Picerne Homes.

“The future of advertising will be directly tied to technology and the Internet,” said RDW president Mike Doyle. “Bringing iFactory into the RDW fold insures that our clients will have access to world-class talent. It also complements our strategy of developing a full-service presence in Boston proper.”

The combined agency now claims about $110 million in overall billings and $16 million in revenue, Doyle said.