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BOSTON In an effort to solidify its standing as one of the region’s largest independent agencies and build its interactive capabilities, RDW Group said it has acquired 30-person iFactory.
Boston-based iFactory will retain its name and be merged with RDW’s existing 12-person interactive unit, which is also located in Boston. Alen Yen, iFactory president and creative director, continues as chief creative of the combined entity, while RDW Group interactive director Dennis Franczak helms account service and business development.
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