RDW Brings Jermain Aboard

Establishing a presence for RDW Group in the Boston marketplace and beyond is the main mission of new vp, business development Tim Jermain.

Jermain joins the agency from Boston Beer’s Samuel Adams, where he was director of marketing. He will oversee business-development activities at the agency’s Providence, R.I., headquarters as well as its Worcester, Mass., outpost.

Jermain reports to chairman Phil Rivers, who had been overseeing new-business development with senior vice president George Berry.

“We were looking for someone who could go for $10-20 million regional accounts,” Rivers said. RDW’s clients in the area include New England Coffee Co. in Malden, Mass., and Worcester-based Fallon Healthcare.

“We see Boston as the next place to establish a foothold and look for more [business],” Jermain said.

Jermain spent 10 years at Boston Beer, helping to bring the Samuel Adams brand to national prominence. “He helped take that brand from a local brand to a national brand,” said Rivers. He added that ability, along with diverse experience in research and marketing across all media, was a key factor in his decision to bring Jermain aboard.

Prior to his stint at Boston Beer, Jermain held business-development and research positions with FleetBoston and Stop & Shop.

Jermain is charged with working closely with all RDW departments, from planning to creative to interactive, and with key players including Berry and executive creative director Jeff Patch.

Jermain plans to tap into all of the agency’s resources, including interactive, direct and public relations, to boost awareness for new and existing clients.

RDW Group claimed billings of about $73 million and revenue of $11 million in 2001, representing roughly a 10 percent decrease from the previous year.

In recent months, the agency has picked up several new clients, including the American Stock Exchange and pen maker A.T. Cross, and has added work from several longtime clients [Ad week, July 15].