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NEW YORK Piaggo USA has awarded national public relations duties on its Vespa scooter account to R.C. Auletta & Company following a three-month review.
The New York shop bested undisclosed East and West Coast agencies for the business, said Constantino Sambuy, president and CEO of Piaggio. Sambuy said the agency’s first order of business would be to help launch the Vespa Grand Turismo, a larger, more powerful scooter that will be sold as the company’s top-of-the-line model.
“This
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