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There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing and SapientNitro are all aiding brands in the reinvention of their spaces.
At Razorfish, the thinking is: Where better to demonstrate in-store expertise than in-store? The Publicis Groupe interactive shop has opened its second Emerging Experiences Lab, a 1,000-square-foot outpost ported on San Francisco’s Embarcadero waterfront that serves as both a showroom and R&D center.
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