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BOSTON Razorfish has expanded its footprint in Europe by acquiring Madrid, Spain-based digital ad shop Wysiwyg.
The agency, with about 55 employees, works across all digital platforms, including Web sites, video and mobile marketing. The shop’s current leadership remains in place, as does the Wysiwyg name. President Sixto Rodriguez, co-managing directors Ignacio Alvarez-Borras Feijoo and Adolfo Gonzalez and ecd Marga Castano lead the agency.
Darin Brown, president of Razorfish’s operations in Europe, called the addition of Wysiwyg “a significant milestone” as his shop, an autonomous unit of Microsoft, builds its network in Europe, where it serves clients such as Asda, Starwood Hotels, the International Olympic Committee and Weight Watchers.
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