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Ingalls Campaign Reveals How the NightSight Camera Assists Cops
BOSTON–During the Persian Gulf War, Raytheon Co.’s missile systems hastened the defeat of Saddam Hussein. Today, the company’s products are helping police departments put domestic bad guys out of commission.
Initially developed for military use, the NightSight Thermal Imaging Camera registers images by homing in on their heat signatures. Its application in police work is the focus of a series of dramatic print ads created by Ingalls Advertising in Boston.
The executions take the form of fictionalized police reports based on real-life events.
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