Raytheon Launches Review For Ad And Marketing Duties

Defense and aerospace contractor Raytheon Co. has started “a very broad review” designed to help it efficiently manage its advertising and marketing relationships, said client official Barry French. Boston-based consultants Pile and Co. will oversee the evaluation process.
Total billings are believed to exceed $20 million, sources said. Ingalls Advertising in Boston has been Raytheon’s lead agency for four years and crafted its brand positioning line, “Expect great things.”
Ingalls will retain Raytheon’s worldwide recruitment business, estimated at $12-15 million, which it shares with Bernard Hodes Advertising, an Omnicom Group agency in New York. The Lexington, Mass.-based client’s interactive duties will stay with Ingalls, French said.
–David Gianatasio