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NEW YORK Luxottica’s Ray-Ban has awarded the creative portion of its global ad account to TBWA\Chiat\Day following a review, according to the client. Estimated billings are $30 million.
Omnicom Group’s TBWA\C\D in San Francisco beat out at least five other agencies; final pitches were held last week at Ray-Ban’s headquarters in Milan, Italy.
Fabio d’Angelantonio, marketing director of Luxottica, in a statement said the agency “best responded to the brand’s desire to continue to be a global icon.
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