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NEW YORK Ray-Ban, the 70-year-old sunglasses brand known for its classic Aviator and Wayfarer styles worn by the likes of Audrey Hepburn, Peter Fonda and Tom Cruise, today launched a global campaign for spring and summer themed, “Never hide.”
TBWA/Chiat/Day, San Francisco, developed the creative. Vizeum, New York, a unit of Aegis Group, handles media planning.
Milan-based Luxottica Group acquired Ray-Ban in 1999. Since then the company has focused on restructuring its distribution and maintaining product quality.
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