Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS A decision to reduce advertising on its radio stations contributed to a 13 percent drop in Clear Channel Communications profits in the second quarter, the company said. Demand for advertising was also off, the company said.
The decision to reduce commercial time by 27 percent was designed to attract more listeners, the San Antonio-based company said. Listeners spent about 15 percent more time tuned to stations in the top 50 markets after the reduction in commercials, the company said.
John
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in