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Rapp is getting a new global CEO.
Volkswagen Group's Alexei Orlov will assume the role in July, reporting to Dale Adams, Chairman and CEO of Omnicom Group's Diversified Agency Services, the holding company said today. Orlov most recently was as chief marketing officer for Volkswagen's China region.
"Alexei brings nearly three decades of experience as a global specialist in brand architecture, cross-cultural marketing deployment and operational change management," said Adams, in a statement.
The new chief succeeds Bob Horvath, who had held the position since 2008.
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