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DALLAS Camping World has awarded its integrated marketing business to Omnicom’s Rapp Collins Worldwide, the agency said.
The Irving, Texas-based shop won the account, which includes its catalog business, without a review. Billings could rise to more than $10 million, according to client chief marketing officer Bill York.
Incumbent Gish, Sherwood & Friends in Nashville, Tenn., will still handle project work for the retailer, which specializes in recreational-vehicle products and services. Camping World previously created its catalog internally.
York
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