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After four months as chairman and CEO at Rapp Collins, Gary VonKennel has reorganized top management in order to craft “one system, one way to do business, so our brand is easily identified,” he said last week.
The Omnicom Group direct shop has shifted the responsibilities of two executives, who have assumed new, president-level positions. Taking over as president, direct marketing in charge of all agency operations is Robert Horvath, 43, formerly corporate chief financial officer.
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