Ranking Their Austerities

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Surveys find Americans swearing up and down that they won’t return to their bad old overspending ways, even after the economy recovers. But BIGresearch polling finds there’s a hierarchy in their intentions to economize, with some sectors likelier targets than others.

Forty-nine percent of respondents said (“On my honor…”) that, during the next five years, they’ll try to be more price conscious when buying food and clothing. Nearly as many, 45 percent, said they’ll try to spend less on dining out.

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