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LOS ANGELES Castells & Asociados has hired Rafael Ramirez as executive creative director, a new position, the agency said.
Ramirez, 32, will lead the Hispanic agency’s 14-person creative department. He started on Monday and reports to Liz Castells-Heard, president and chief executive officer of the Los Angeles agency.
Trained as a copywriter, Ramirez previously spent four years as vice president, creative director at Publicis Sanchez & Levitan in Los Angeles, where he worked on Nestle and T-Mobile.
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